When you love a product, good WOM happens.
And to love a product you have to experience it, understand it, and just as importantly, affirm your experience with your friends, family, and broader social networks.
This is called “product-centric WOM”, and it’s what brands desperately need. Recommendations based on product experience are trusted, rich in storytelling, and proven to drive purchase.
But how does a brand create product-centric WOM on a massive scale?
The solution: Wildfire engages tens of thousands of Influencers, educates them with rich product experience, and provides tools to spread their experience to millions of consumers both on the internet and in the real world.
Influencers aren’t just everyday consumers. Every Influencer in the Wildfire network is screened and scored on our proprietary DRS ranking system to be sure they’re passionate about your category, connected to your target audience, and have a track record of influence.
